Eastland
Eastland is the shopping and lifestyle destination of choice for many residents of Melbourne’s North Eastern suburbs who reside approximately 25km from Melbourne’s CBD.
Attracting the extensive market of the Yarra Valley Region, the Centres expansive retail and leisure offer is dispersed over three levels. Housing leading retailers such as Myer, Big W, Kmart, Coles, Safeway, Harris Scarfe and 12 Hoyts Cinemas, the offer is substantial, with an assortment of over 230 specialty stores, providing a highly enjoyable and collective shopping and leisure experience.
The Centre promotes a tranquil and pleasant shopping environment, while providing quick access to an impressive selection of stores via public transport and the surrounding freeways.
Eastland’s core customers are women with dependent children, approximately half with teenagers or older and mostly employed in white collar occupations.3
| Majors: | Myer, Big W, Kmart, Hoyts Cinemas |
| Mini Majors: | JB Hi-Fi, Priceline, Harris Scarfe, The Reject Shop and Toy Kingdom |
| Supermarkets: | Coles, Woolworths |
Previous Property
3Urbis Consumer Research Report, June 2010
*These figures represent the estimated number of visits to the relevant QIC Shopping Centres for the stated period. The estimate is the result of applying a visitor estimation parameter to the total number of electronically recorded entries and exits to the relevant QIC Shopping Centres.
